On Friday, March 7, Rice Village is kicking off the rodeo season with its 4th annual Rodeo Roundup. Family-friendly festivities will take place along Morningside Drive and University Boulevard, with a performance from local country musician Cooper Mohrmann, a mechanical bull ride and face painting, along with bandana freebies.

Pop up experiences and activations from Rice Village businesses will include rodeo-centered promotions, sips and light bites, and more. Our current lineup of participating businesses includes:

• Athleta
• Badolina
• Banana Republic
• Black Walnut
• Bluestone Lane
• D’Amico’s
• Duck Camp
• Hamsa
• Lily Rain
• Luminary Lifestyle
• Kelsey Seybold
• Kemo Sabe
• KREWE
• Mendocino Farms
• Mizzen+Main
• Navy Blue
• Parker Joe’s
• Sephora
• STUDS
• Sweetgreen
• Tasc Performance
• Tecovas
• The Beaufort Bonnet Co.
• Van Leeuwen